Account Developer

About the role

Coca-Cola Beverages Botswana is seeking an Account Developer to drive growth and development of customer accounts. The role focuses on ensuring product availability, optimal pricing, and the right quantities across assigned outlets. You will act as a key link between the company and its retail partners, supporting sales targets and market activation.

Key responsibilities

• Implement market activation plans and execute RED standards to generate sales opportunities.
• Build and maintain trust‑based relationships with customers to improve product visibility and long‑term value.
• Follow a structured call cycle to ensure consistent engagement and order generation.
• Execute trade marketing initiatives and uphold merchandising standards.
• Manage stock rotation, quality compliance, and timely trade replacements.
• Take ownership of company assets such as coolers and sales equipment.
• Gather market intelligence on trends, customer behaviour, and competitor activity.
• Adopt digital sales tools and techniques to enhance efficiency.
• Identify and onboard new customers to expand product reach.
• Collaborate with peers to share knowledge and drive market innovation.

Required profile

• University degree in Marketing, Sales or a related field (or equivalent qualification).
• Minimum 2 years of experience in sales and marketing.
• Strong commercial orientation with solid numeric literacy.
• Comfortable using digital tools for sales activities.