SEO/SEM Specialist

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. Working remotely, you will shape our search strategy, boost visibility, and manage advertising budgets to achieve measurable growth.

Key responsibilities

• Conduct keyword research, content optimization, and technical SEO audits to increase organic traffic.
• Optimize meta tags, landing pages, and site architecture for better user experience and rankings.
• Launch, monitor, and refine paid search campaigns on Google Ads and Bing Ads to maximize ROI.
• Develop link‑building strategies to improve domain authority.
• Track, report, and analyze performance metrics using GA4, Google Search Console, and other tools.
• Research competitor advertising tactics, keywords, and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms, ranking factors, and AI‑driven trends.
• Reliable internet connection with backup to ensure uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• Google Ads
• SEMrush or Ahrefs
• HTML, CSS, JavaScript (development constraints awareness)