Web Analytics Specialist

About the role

We are looking for a detail‑oriented Web Analytics Specialist to turn raw website data into actionable insights. In this role you will implement tracking solutions, analyse user behaviour, and produce clear reports that guide optimisation of our digital properties and marketing campaigns.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics and tag management tools like Google Tag Manager.
• Analyse traffic patterns, user journeys and conversion funnels to uncover optimisation opportunities.
• Build and maintain easy‑to‑understand dashboards and reports using Looker Studio, Data Studio or Tableau.
• Collaborate with marketing and development teams to design and run A/B and multivariate tests.
• Conduct regular audits of tracking implementations to identify and fix data gaps.
• Provide proactive, data‑driven recommendations to improve digital marketing ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics or digital marketing analytics.
• Strong analytical mindset with the ability to translate data into clear narratives.
• Excellent attention to detail and ability to meet deadlines in a fast‑paced environment.
• Reliable high‑speed internet connection with backup supply.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (or basic querying)
• HTML / JavaScript (basic for tag implementation)