General Manager

About the role

Badisa Communications, an integrated marketing and communications agency, is looking for a commercially‑driven General Manager to lead operations, people, client service and business growth. Working closely with the Managing Director, the successful candidate will turn strategy into measurable results and position the agency for its next growth phase.

Key responsibilities

• Provide overall leadership and day‑to‑day management of the agency.
• Translate company strategy into annual plans, departmental targets and measurable outcomes.
• Drive revenue growth, profitability and achieve monthly financial targets.
• Lead client retention, service excellence and senior‑level client relationships.
• Oversee performance of Client Service, Creative, Marketing, Digital, Production, Finance and Administration.
• Ensure projects are properly planned, costed, resourced and delivered on time and within budget.
• Strengthen operational systems, workflows, accountability and quality control.
• Coach managers and employees, set KPIs and conduct regular performance reviews.
• Manage budgets, cash‑flow, cost control, invoicing and collections in collaboration with Finance.
• Support new‑business development, pitches, proposals and strategic partnerships.
• Provide accurate weekly and monthly performance reports to the Managing Director.

Required profile

• Bachelor’s degree in Business Management, Marketing, Communications, Commerce or a related field (post‑graduate qualification is a plus).
• At least 8 years of relevant management experience, including a minimum of 3 years in a senior leadership role.
• Proven experience managing a marketing, advertising, communications, media or professional‑services business.
• Demonstrated success in revenue growth, operational management, client retention and team leadership.
• Strong commercial, financial and project‑management capability.
• Excellent leadership, communication, negotiation and problem‑solving skills.
• Ability to thrive in a fast‑paced, deadline‑driven agency environment.
• Valid driver’s licence.

Required skills

• Proficiency with business systems and project‑management platforms.
• Ability to produce and analyse financial reports.