National Sales Manager

About the role

We are seeking an experienced, commercially‑driven National Sales Manager to lead and grow our FMCG Beauty & Haircare business in Botswana. The role will be responsible for driving revenue, market share and distribution while building strong relationships with retailers, wholesalers and other trade partners.

Key responsibilities

• Develop and execute the sales and commercial strategy for the Botswana market.
• Drive revenue, volume, market share, distribution and profitability growth across all sales channels.
• Identify and develop new customer, channel and distribution opportunities.
• Build and maintain relationships with retailers, wholesalers, distributors, buying groups and other trade partners.
• Lead customer negotiations, trading terms and commercial agreements.
• Execute sales across modern trade, wholesale, traditional trade, salons, informal trade and other relevant channels.
• Support new product launches, customer sell‑in, distribution expansion and trade activation.
• Monitor pricing, product mix, promotional performance and trade investment.
• Track market trends, competitor activity and translate insights into commercial actions.
• Collaborate with Marketing, Finance, Supply Chain and other internal stakeholders to ensure strong commercial execution.
• Lead, coach and develop the sales team, setting objectives, accountability and performance standards.
• Provide accurate sales forecasts, performance reporting and commercial insights to management.

Required profile

• Grade 12 or equivalent secondary school qualification.
• Relevant qualification in Business, Commerce, Sales, Marketing or related field (advantageous).
• Strong FMCG sales and commercial management experience.
• Proven track record of delivering sales growth and expanding market distribution.
• Experience managing multiple sales channels and strategic customer relationships.
• Knowledge of the Botswana FMCG and retail environment (highly advantageous).
• Experience in haircare, beauty, personal care or related consumer goods (advantageous).
• Strong commercial and financial acumen.
• Excellent negotiation, relationship‑management and leadership skills.
• Effective communication and stakeholder‑management capability.
• Analytical, commercially focused and results oriented.
• Valid driver’s licence and willingness to travel as required.

Required skills